Please check error(s) below and try again:
We have assembled a team of experts along with state-of-the-art tools and technologies
that enable advertisers to deliver messages to specific audiences, defined geographically
or by age, affiliations or other characteristics.
We match the location of your customers with the footprint of best available media.
- With television, we concentrate our activities
around broadcasters utilizing platforms that allow the insertion of different commercials
to viewers in different locations, all of whom are watching the same national or
international programming.
- On the Internet, location specific targeting
is more powerful, with some sites already delivering audiences by city, post code
and even neighborhood.
- Narrow cast networks go yet further, allowing
you to select specific locations where your commercials will run, even if it is
just one train station.
- Cell phone and other mobile devices offer
location based targeting that actually catches your clients based on where they
are physically at the moment of broadcast.
We also use advanced research metrics and technologies to align the media you buy
with what you know about your customers such as their age, economic status, interests
and affiliations.
- We have gathered, inventoried and analyzed
audience data from the leading global and national broadcast and online programming
so we can find the channels and times of day most likely to be viewed by your target
customer.
- We are also scouring the more fragmented
and diverse areas of the web to bring you concentrated audiences and communities
uniquely aligned with your business.
- Web platforms, and increasingly IPTV and
other digital initiatives, go even further by offering behavior-based Ad placements
targeted, for example, to households that watch particular shows or frequent particular
web sites or stores.
Our planning services are powered by media experts and proprietary algorithms that
help you find the right mix, reach and frequency to fit your objectives and budgets.
And when it comes to buying, because we arrange media campaigns for thousands of
advertisers, we have access to prices and inventory not available to most businesses.