Web.
Yahoo! is one of the leading internet services companies in the world. Yahoo! offers a diverse range of display advertising opportunities across its portal and the channels which comprise it. Yahoo!'s channels range from Autos to Movies to Tech, Sports, and more.
Yahoo has one of the largest and most diverse audiences on the web. Specific audiences can be targeted by age, gender, income, channel or by Yahoo's extensive behavioral targeting capabilities. For instance, we can show your ad on Yahoo to men in their twenties with an income of $30,000 who are interested in mortgages. With targeting, your message reaches only the demographic segment you choose, which in turn minimizes waste and maximizes the efficiency of your advertising spend.
Advertising can be targeted to a state, city, or even a collection of zip codes. For instance, we can show the spot exclusively in the city of San Francisco or the entire metropolitan area.
Yahoo is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on channel, targeting requirements, and inventory availability. The cost for 1,000 impressions targeted on the San Francisco DMA with a behavioral targeting overlay can generally range in price from $10 to $20.
Narrow Casting.
Captivate delivers quality digital advertising and programming in the elevators of premier office towers across North America. National news, entertainment, and advertising is delivered via more than 7,300 wireless, digital screens located in the elevators of office buildings in 19 of North America's top markets.
If you want to reach educated, affluent consumers, Captivate is an ideal means to do so. It has a reach of 2.2 million people. Most are better educated and more established than the national average; 66% of them have college degrees and 60% hold a professional, executive or managerial position. The average household income is $100K - nearly 2x the national average. Captivate reaches more business decision makers than Forbes, Fortune and Business Week combined.
The screens are located in the elevators of premier office towers in 19 of North America's top markets including New York, Los Angeles, Chicago, San Francisco, San Diego, Seattle and Philadelphia. This means that you can select a specific building, such as one managed by elite management group Tishman Speyer in New York, and show the spot only in its elevators.
Pricing depends on locations and campaign length. An average campaign in a selected building in Los Angeles generally can cost between $15 and $25 per week. This will provide four airings per elevator per hour. Spots air Monday-Friday 7a-7p (12 hours/day).
Narrow Casting.
ClubCom is the leading provider of private media networks for the fitness industry. Each network integrates propriety broadcast technologies with one of the world's largest music video libraries and an award winning library of health club promoters.
Clubcom is a great medium to reach health-minded people. It has a reach of 10 million active health club members nationwide. Its audience is very diverse and come from all kinds of social environments.
Advertising can be targeted to specific cities. Clubcom is affiliated with 3,000 health clubs nationwide. This means that you can select one or more health clubs where your audience lives.
Depending on the length of the ad spot and locations, costs can generally vary between $10 and $250 per spot.
Narrow Casting.
Hotel Networks delivers a premium package of cable networks into the upscale room of hotels such as the Hilton, Marriott, Wyndham and Hyatt. The cables networks that are available: Fox News, MSNBC, CNBC, Weather, A&E, Biography, History International, National Geographic, Versus and CourtTV.
The Hotel Network is a great way to reach hard to reach, affluent adults. Its distribution is so large that an estimated 8 million+ guests pass through their affiliated hotels every month. The core audience (70% of 25 to 54 years old with a mean household income of $100K) consists of generally light consumers of mass media. These hotel guests become heavy consumers of the TV when in the distraction free environment of their room. They watch 3.5 hours of TV a day.
The Hotel Networks is available in upscale luxury hotel rooms throughout the US, including all major cities like New York, Los Angeles, Chicago, Philadelphia, Boston, Houston and Seattle. This means that we can show your ad in all affiliated hotel in any city of your interest.
The network is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on location, number of hotels, and inventory availability. The cost for 1,000 impressions targeted can generally range in price from $15 to $30.
Narrow Casting.
Impart Media has a very extensive in-store network which extends across multiple categories. Its focus is on communicating with customers when they are at "point-of-decision.," whether that may be at a grocery store, a retail store or in an airport.
Impart is able to reach many target groups through its extensive and diverse network.The network consists of banks, menu boards, supermarkets, specialty retail, department stores and iPoint Travel network, which means that their narrowcast venues can be used to reach a specific target audience.
Impart's network covers the country. You can select from a large list of cities where your audience works and lives.
Depending on the length of the ad spot, timeslots, venues, location, costs can generally vary between $30 and $200 per spot.
Narrow Casting.
SeeSaw Networks delivers you the world's most extensive network of venues for narrow cast digital media. SeeSaw's extensive network extends across multiple categories which, blended together, enable you to plan a high impact out-of-home digital media campaign.
Seesaw is able to reach various target groups through extensive and diverse network, with a heavy focus on college students, business professionals and alpha moms.The network consists of ATMs, Bars and Restaurants, Dental Offices, Gas Stations, Gas Stations, Bookstores, Video Rentals, Dorm Rooms, US Border Crossings, and Veterinary Offices.This means that all of these narrow cast venues can be used to reach a particular target group.
Seesaw's network is spread throughout the country, with a heavy concentration on the East Coast, Midwest and West Coast. This means that you can select from a large list of cities where your audience lives and works.
Depending on the length of the ad spot, timeslots, venues, location, costs can generally vary between $10 and $250 per spot.
Television.
CNN's viewers have 24hr access to the people, places, and events shaping the globe. With more worldwide bureaus than any other news operation, CNN's respected journalists are uniquely positioned to put viewers in the center of the day's biggest stories, whenever and wherever they happen.
CNN has the largest unduplicated reach of any news network. The primary demographic is adults 25-54 with an income of 60k+. The CNN.com's diverse audience consists of business decision-makers as well as young, active, and tech-savvy consumers.
Advertising can be targeted to a metropolitan area or even a smaller region. For example, we can air your ad in the Los Angeles metropolitan area or just Orange County.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $10 and $250 per spot
Narrow Casting.
The Wall Street Journal Office Network provides up-to-the-minute news and information from The Wall Street Journal delivered on large-format high-definition flatscreens located in lobbies, common areas and elevators in offices and buildings nationwide. Two minutes is all that it takes to go through all four sections of The WSJ Office Network content. Each 15 second ad appears a minimum of 34 times per hour, every business day during the flight.
Wall Street Journal Network is a great means to reach affluent business professionals where and when they are most likely to make their most important business and personal buying decisions, at their work.
The screens are located in offices and buildings nationwide, including New York, Los Angeles, Chicago, San Francisco, Boston, Washington D.C., and Philadelphia. This means that you can select a specific city and show the spot only in the participating buildings.
The network is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on targeting requirements, and inventory availability. The cost for 1,000 impressions targeted can generally range in price from $15 to $20.
Television.
ABC is one of the largest television networks in the US. It provides 22 hours of prime time programming to affiliated stations. Its programming features a diverse range of shows, including Desperate Housewives, Dancing with the Stars and Grey's Anatomy.
ABC has one of the largest and most diverse audiences in the nation. ABC delivers top ratings in all key demographic groups.
Advertising can be targeted to a metropolitan region. This means that we can show the spot exclusively in the New York City region.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $100 and $1,250 per spot.
Television.
CBS is one of the largest television networks in the US. It provides 22 hours of prime time programming to affiliated station. Its programming features a diverse range of shows, including CSI, Big Brother, The Late Show with David Letterman and Ghost Whisperer.
CBS has one of the largest and most diverse audiences in the nation. CBS delivers top ratings in all key demographic groups.
Advertising can be targeted to a metropolitan region. This means that we can show the spot exclusively in the San Francisco region.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $100 and $1,250 per spot.
Television.
ESPN offers sports fans live major events and original studio programming with the authority that they trust and the personality that they love. Viewers can catch coverage of the NFL, MLB, NBA, college football and men's and women's college basketball. Original programming includes news and analysis on SportsCenter and ESPN's own X Games and ESPYs.
ESPN delivers mostly men 18-54 who have the highest levels of household income ($100K) than any other ad-supported cable network. More than nine out ten homes in the US with an annual income of $100K+ are ESPN subscribers.
Advertising can be targeted to a metropolitan area or even a smaller region. For example, we can air your ad in the Phoenix metropolitan area or just Scottsdale.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $10 and $250 per spot.
Television.
HGTV offers an entertaining line-up of lifestyle programming and engaging talent that inspires and empowers people to imagine, create and enjoy where they live. Full of ideas and often just plain fun, HGTV is a starting point for making life anything you want it to be.
HGTV ranks #2 among women as a channel to which they pay more attention to ads and #2 as one of their favorite channels. The primary demographic is adults 25-54, with the majority of those being women. The median household income of HGTV viewers is $65K and 85% of them are home owners.
Advertising can be targeted to a metropolitan area or even a smaller region. For example, we can air your ad in the Sacramento metropolitan area or just Fairfield.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $10 and $250 per spot.
Television.
Lifetime is the leading source of entertainment and information for and about women. With a full range of programming, lauded public advocacy programs, and a strong online presence, Lifetime is the #1 brand for women.
Lifetime's audience consists largely of women (78%) with a median age of 45 years old. Lifetime is #1 among all women demos in total day and among W18-49 and W18+ in prime and total day. Women influence over 95% of total goods and services purchase decisions and spend more than $3.5 trillion dollars annually
Advertising can be targeted to a metropolitan area or even a smaller region. For example, we can air your ad in the San Francisco metropolitan area or just Oakland.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $10 and $250 per spot.
Television.
MSNBC brings the power of NBC News to cable subscribers. Delivering real-time information that is fast, fair and accurate, MSNBC presents the news in a way that is compelling to the 21st Century news user with unmatched access to the personalities and journalists of NBC News, the most comprehensive breaking news coverage, unprecedented embedded campaign reporters and an unparalleled team of seasoned political experts.
The core audience of MSNBC consists of college educated, home owners skewing towards men with a median age of 41 and a household income of $45K. MSNBC delivers the highest concentration of adult 25 to 54 year old viewers who are highly educated professionals on the cutting-edge of technology. MSNBC viewers tend to be early adopters - the first on their block to purchase the latest consumer technologies and electronics.
Advertising can be targeted to a metropolitan area or even a smaller region. For example, we can air your ad in the Los Angeles metropolitan area or just Ventura.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $10 and $250 per spot.
Television.
NBC is a television network that provides 22 hours of prime time programming to affiliated stations. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.
NBC has one of the largest and most diverse audiences in the nation. NBC delivers top ratings in all key demographic groups.
Advertising can be targeted to a metropolitan region. This means that we can show the spot exclusively in the Los Angeles region.
Depending on the length of the ad spot, timeslots and location, costs can generally vary between $100 and $1,350 per spot.
Web.
AOL is one of the largest web portals with a diverse audience. AOL offers a diverse range of display advertising opportunities across its portal and the channels which comprise it. AOL's channels range from News to Travel to Music and much more.
AOL has one of the largest and most diverse audiences on the web. It offers a complete suite of targeting solutions.Specific audiences can be targeted by age, gender, income, channel or by AOL's extensive behavioral targeting capabilities. For instance, we can show your ad on AOL to women in their thirties, with a household income of $60,000 who are interested in finance. With targeting, your message reaches only the segment you choose which in turn minimizes waste and maximizes the efficiency of your advertising spend.
Advertising can be targeted to a state, city, or even a collection of zip codes. For instance, we can show the spot exclusively in the city of New York or the entire metropolitan area.
AOL is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on channel, targeting requirements, and inventory availability. The cost for 1,000 impressions targeted on New York with a behavioral targeting overlay can generally range in price from $15 to $35.
Web.
Facebook, the Internet's leading social networking site, helps people meet and share information online the same way they do in the real world. Facebook ranks as the sixth-most trafficked site in the United States. Through their profiles, Facebook users communicate details about their life, interests, and even post videos. Facebook is a part of daily life for many 18 to 24 year olds.
Facebook has the largest number of registered users among college-focused sites with over 34 million active members worldwide. During the school year, 67% of four-year U.S. college students (18 to 24 year olds) and 45% of alumni return to the site every day.It is not only possible to target on age and gender, but also on details derived from the user's profile pages, such as favorite activities and preferred music.For instance, we can show your ad on Facebook to 20 to 22 year old women that play tennis. With targeting, your message reaches only the demographic segment you choose which in turn minimizes waste and maximizes the efficiency of your advertising spend.
Advertising can be targeted to a state, city, school, or even a collection of zip codes. For instance, we can show the spot exclusively to students at UCLA.
Facebook is sold on a CPM (cost per thousand impressions) basis. The CPM will vary based on targeting requirements, and inventory availability. The cost for 1,000 impressions targeted on UCLA with demographic targeting overlay can generally range in price from $15 to $25.
Web.
Google, the largest search engine on the web, also provides display advertising opportunities on its content network.
Google has one of the largest and most diverse audiences on the web. By placing a video ad on Google's content network, you can reach people on specific sites or you allow Google choose contextually appropriate sites.
Advertising can be targeted to a state, region or even a collection of zip codes. For instance, we can show the spot exclusively in the city of Houston or the entire metropolitan area.
Ads can be placed on the Google content network on a bid-based CPC or a CPM basis. Bidding starts are $.05 per click and typical CPMs range from $5 to $25.
Web.
Every day, the MSN network provides millions of people with personalized access to the wealth of content and tools such as Hotmail and MSN Messenger.MSN offers a diverse range of display advertising opportunities across its portal and the channels which comprise it. MSN's channels range from Careers to Health to Shopping, Money and much more.
MSN reaches more people in a day than the top 13 U.S. newspapers combined. It attracts a very large audience of exceptionally affluent consumers who return day after day to check their e-mail, follow the news, track their stocks, download the latest movie previews and hit songs, search for a new house, shop, and much more.Users can be targeted by targeted by age, gender, income, channel or by MSN's behavioral targeting capabilities. For instance, we can show your ad on MSN to men in their thirties with a household income of 100k+ who are interested in movies. With targeting, your message reaches only the demographic segment you choose, which in turn minimizes waste and maximizes the efficiency of your advertising spend.
Advertising can be targeted to a state, region or even a collection of zip codes. For instance, we can show the spot exclusively in the city of Los Angeles or the entire metropolitan area.
MSN is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on channel, targeting requirements, and inventory availability. The cost for 1,000 impressions targeted on the Los Angeles DMA with a demographic targeting overlay can generally range in price from $15 to $25.
Web.
MySpace is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. MySpace is currently the third most popular website in the United States.
As of September 2007, there were over 200 million accounts worldwide and 90 million users in the US. The core audience consists of teenagers and college students.Specific audiences can be targeted based on a large variety of criteria such as age, sex, height, location, hobbies, musical taste, and disposable income.For instance, we can show your ad on MySpace to sophomores who like to play basketball and listen to music by Snoop Dogg. With targeting, your message reaches only the demographic segment you choose which in turn minimizes waste and maximizes the efficiency of your advertising spend.
Advertising can be targeted to a state, city, schools or even a collection of zip codes. This means that you can show an ad in Miami or the entire metropolitan area.S
MySpace is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on targeting requirements, and inventory availability. The cost for 1,000 impressions targeted on Miami with demographic targeting overlay can generally range in price from $15 to $75.
Web.
Weather.com is the most popular source of online weather, news and information in the US. It features current conditions and forecasts for over 80,000 locations worldwide, along with local and regional radar. Weather.com offers weather-related lifestyle information for travel, driving, home & garden, and sporting events.
Reach passionate users who rely on Weather.com to help them plan their activities when they are planning their day. With Weather.com, advertisers have a variety of ways to reach their key consumer audiences, from targeting by contextually relevant lifestyle content to geo-targeting. For example, the site's Golf section reaches more people who play golf than the top golf magazines.
Advertising can be targeted to a state, city, or even a collection of zip codes. This means that an ad can be placed next to current conditions, Doppler maps, detailed forecasts and records data for a specific requested area.
Weather is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on channel, targeting requirements and inventory availability. The cost for 1,000 impressions targeted on Seattle can generally range in price from $15 to $60.
Web.
Whitepages.com is the unparalleled source for finding people, businesses, phone numbers, addresses and area/ZIP codes. It has a reach of 18 million unique visitors a month in the US, and is often the next-to-last step in a journey to find people, businesses, and products. Users on WhitePages.com are primed and ready to make a call or buy a product.
Whitepages users are technically savvy, most are married with above average incomes, and all are comfortable seeking information on people, services, and products on the Internet. Whitepages.com allows advertisers to target on gender, age, location, business listing categories, and layer on behavioral targeting. For instance, we can show your ad to men who are looking for a restaurant in their city.
Advertising can be targeted to a state, region or even a collection of zip codes. For instance, we can show the spot exclusively in the city of Chicago or the entire metropolitan area.
Whitepages is sold on a CPM (cost per thousand impressions) basis. The CPM can vary based on category, targeting requirements and inventory availability. The cost for 1,000 impressions targeted on Chicago with a demographic targeting overlay can generally range in price from $20 to $55.
Television is the most efficient medium to build high reach in short time and has a high involvement, high emotional impact, and strong visibility. With TV advertising it is now possible to target your demographic audience in a specific region, city or even neighborhood.
This plan will consist of a selection from a variety of channels, including:
TV spot:
Webadvertising makes it possible to target almost any demographic audience in almost any specific region. Demographic targeting on the Internet enables you to reach your desired audience with less waste. It will also generate traffic, is interactive and has a transparent ROI.
This plan will consist of a selection from a variety of channels, including:
1000 impressions:
The emerging video billboards in trains, trams, at retail locations, on airports, in elevators and other public places allow you to reach people right in the heart of your target audience. Narrow Casting is highly selective and your audience can be reached at a specific moment in a specific place.
This plan will consist of a selection from a variety of channels, including:
Weekly cost per location: