Craft an Experience with User-Centered Design
If great design focusses on an experience who are you building that experience for? Is it for yourself?
Well, everything from web pages, to blog posts, to innovative infographics should reflect your core values and your brand but that doesn’t mean the product is meant for you.
Is it for Google? Yes, search engine recognition is important, but there is something else that drives that process.
At the end of the day the experience you are creating is for your user, your prospective client, the person that is taking the time to explore a slice of your world. Online communication is defined by quantity. With content creation more accessible than ever before, there is a multitude of complicated information for users to choose from. It is in this dense environment that quality stands out. People don’t always remember the information they have read but they always remember how it made them feel. This is where user-centred design comes to the fore.
What is User-Centred Design?
Said simply, user-centred design is the process of creating thoughtful products. Whether they’re blog posts, contact pages or welcome videos, a user-centred experience will show that you care by providing an easier overall experience for your customer. User-centred design on the internet is the digital equivalent of walking in someone else’s shoes and understanding what they need on their journey.