Search Smarter with SEM
Planning your company’s advertising and marketing campaign begins with one simple question. How can I best utilise my resources? In the digital age online communication is one of the most pivotal forms of promotion but brand recognition online also faces its challenges. The online environment is swamped with information and businesses big and small, all of whom are competing for space and face time. Search engine marketing or SEM is a cost effective internet marketing tool that is beneficial for businesses big and small. Working alongside a multifaceted marketing campaign, SEM can optimise your online presence and help you to climb up the search engine ladder.
Where Does SEM Fit in Your World?
Understanding SEM within the wider digital marketing landscape can optimise the implementation of SEM strategies within a wider plan. Here are some of the ways Search Engine Marketing works for you.
1. Targeted Traffic 24/7
SEM will place your business, your product and your service where it needs to be at any time of the day. SEM focusses on your exact customer base, putting your product in front of prospective customers when they’re looking for it. With search engines acting as the highway for your customers, driving traffic through their system is essential.
2. Fast and Cost Effective
When it comes up against other advertising media, SEM generally comes out on top. Once it has been carefully crafted, an SEM campaign can be set up quickly and will start to get you results within hours. As a return for your investment, SEM generally beats traditional advertising mediums, making it ideal for small companies who are competing against market leaders.
3. SEM and SEO
Many people think of SEM and SEO (Search Engine Optimisation) as natural enemies, and competitors in their field. SEO is an organic process for improving a websites visibility, employing the same keyword and design optimisation principles that SEM provides. By looking at SEM and SEO as complementary rather than competition, a strong synergy can develop between the processes, producing a campaign that drives traffic in the short term and is sustainable in the long-term.
Beat the Market with SEM