If there’s one word that can best be associated with the internet, it’s innovation. For as long as the internet has existed in its modern day form, so have developers and designers continued to push the limits of what a website can offer. This constant redefining of boundaries has brought with it fresh and appealing design techniques, but also new ways to rethink old trends.

This is exactly how we can consider the gifographic. It’s a modern take on an old favorite, a play on two long-standing internet residents: the .gif and the infographic.

By all means, an animated image is nothing new to any internet user. You can probably remember surfing the web back when people still called it surfing the web and seeing an image of a little dancing banana, or perhaps a rotating Earth. These dynamic little files brought a webpage to life in a time when most sites consisted of text and very basic design. These days, .gif files are often used to communicate one’s thoughts or feelings using a loop of an old film clip or the latest Donald Trump facial expression.

Infographics, while not as old a concept, also don’t have quite the same pizzazz as they once did. The idea to use graphics to convey information is still a smart one, as many readers are visual people who will skim over large blocks of text. Still, the internet does not reward those who stand still, and once again innovation will come to sweep away any trend.

So while the .gif has become somewhat of a gimmick and infographics have become commonplace, gifographics have expanded on both concepts and brought with it a whole new way to inject some fun and engaging content into your website.

What is a gifographic?

A gifographic, simply put, is an animated image that conveys information. Imagine any infographic you’ve ever seen, any image online that used visuals to describe how to do something or how something works. Now imagine if it was in motion. The issue with infographics is that they’re very static. As web design continues to see more development in responsive features, entrance animation and interactive elements, we see a growing trend towards websites that react to our actions. Whereas a website 20 or even 10 years ago was simply a place to get information, there is a growing movement to have websites be not only a place to interact with others, but to interact with the site itself.

Why is a gifographic?

That’s not really a question, but we’ll answer it anyway. If you’re wondering why you should choose to have a gifographic on your website, consider the following:

  • Gifographics convey information in a fun and innovative way. No matter what information you’re sharing, your visitor will be sure to read what you’re promoting.
  • They will grab the attention of anyone visiting your site. A well-designed gifographic is visually appealing and hard to turn away from.
  • The concept of a gifographic is very new (as of writing this, there is no Wikipedia page on gifographics, which must tell us something). Impress your viewers with the web’s latest toy!
  • Users are prone to share engaging and fun content. The more shares your site gets, the more authenticity your site has and the better you will rank on search engines!
  • Finally, gifographics are unique, memorable and can help you establish your own identity and branding.

Regardless of what your business or vertical is, a gifographic can offer a way to show off your understanding of modern design while engaging and helping your readers at the same time.

How is a gifographic?

It would appear that we’ve run out of questions to ask about the gifographic. At this stage, all that’s left to do is to see a few examples of a gifographic and ask yourself how you can best implement this exciting new resource. This gifographic here  explains how to make your own gifographic! If that’s too daunting, get in touch with our staff at Spotzer! Our talented crew can create a gifographic that’s right for any business and can incorporate it into the overall theme of your brand new, responsive website.