Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft’s SMB customers an edge over their local competitors.

Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.

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Ad-Direction delivers unmatched value for customers who utilize paid search in their digital marketing efforts. The platform uses proprietary algorithms to manage bids and optimize campaigns for conversion, maximizing leads for the customer while staying strictly within their advertising budget. Ad-Direction is one of the largest platforms of its type and has powered thousands of successful campaigns across the world.

“We are thrilled to provide a global solution for Infusionsoft,” said Spotzer CEO Peter Urmson. “By combining our proprietary technology platforms and effective digital services, we can deliver significant value for their customers.”

Infusionsoft is the leading provider of sales and marketing automation software for small businesses. They are driven by a passion for small businesses, empowering their customers to succeed with their integrated sales and marketing software solution that combines CRM, marketing automation, e-commerce, and payments solutions with a vibrant marketplace of apps, integrations and partners.

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For more information about Spotzer or Ad-Direction, please contactalomberg@spotzer.com