Spotzer is pleased to announce today that Audrey Tolbert has joined the team as the company’s new Senior Content Manager. Tolbert joins from Foursquare, the innovative location intelligence company headquartered in New York City.

During her tenure, Tolbert led Foursquare’s content efforts, crafting the brand voices of Foursquare as well as its sister app Swarm, and oversaw all social media marketing strategy and execution. She was also instrumental to the company’s B2B marketing efforts and contributed to the successful launch of their self-service ad platform for SMBs.

Tolbert’s background positions her perfectly to lead Spotzer’s power content efforts for small to medium sized businesses. She is based at the global headquarters in Amsterdam and will be working across the business with all stakeholders to improve content production processes and optimization of content products across the globe.

Of the new role Tolbert said, “Crafting consistent, high quality content can be incredibly difficult for even the largest of companies, let alone for a small business. I’m so excited to bring the power of captivating writing and premium content to SMEs around the world.”

CEO Peter Urmson commented, “We are very pleased that Audrey has joined us as we continue to build out innovative products and services to disperse global best practices for SMBs.”

Welcome Audrey!