As the Spotzer team comes off a successful 2016, we are leading with momentum into the new year with a continued focus on our product and technology teams. When it comes to identifying how to compete effectively with digital marketing, we understand that there are a multitude of challenges facing SMBs. That’s why we’ve optimised our technology and services to make it easy for businesses to get online with best-in-class tools and to have the right level of support to be successful. Today’s customer journey is fragmented as the digital world becomes even more prevalent in people’s lives. As such, putting together a successful digital marketing strategy requires a deep understanding of intent and content aligned to social, mobile, and local markets. At Spotzer, we recognize that most SMBs need comprehensive tools and support to tackle this great challenge. Therefore, we are investing even more this year in our products to build out the next generation of digital marketing tools to support SMBs.
To do so, we are thrilled to have recently brought on three top of class hires to help lead our SEO, SEM, and content marketing efforts.
David Elliott is an SEO expert hired from ReachLocal, a global search leader. David lead the creation and development of SEO and social solutions for ReachLocal Australia and New Zealand for almost 4 years. He will be driving Spotzer’s SEO products to ensure we help our customers stay relevant, be found easily on search engines, and deliver a better website experience for their own customers. David will be working on further expanding how SEO is deeply integrated into every website we deliver.
Debbie Brazier has worked in the B2B advertising industry for the last 19 years in various roles at Thomson Local and more recently at Hibu UK Ltd. Over the last 13 years she has worked specifically within the digital advertising industry specializing in developing scalable, cost-effective lead generation solutions for SME businesses. When it comes to working at Spotzer, she is excited to take on the challenge of designing and managing advertising programs to deliver great value to advertisers. Here she will have the opportunity to help our numerous partners around the globe achieve cost-effective lead generation services they can be proud to sell.
Audrey Tolbert joined the Spotzer team in late 2016 to lead our power content efforts. She joins us from New York where she worked at location intelligence company Foursquare and was instrumental to both their B2C and B2B marketing teams. She will be working across the business with all stakeholders to improve content production processes and optimization of content products across the globe.
If you are interested in joining our talented team and being a part of another exciting year at Spotzer, take a look at our Careers page for all open positions.