I ran into a guy I hadn't seen for a while at the airport in Sydney and we got to talking about what we had been up to since we last saw each other.
He was working on enterprise social for large Australian businesses. His agency provides training, guidelines and very impressive data insights. He and his team go into Australian boardrooms and stun executives with real-time insights into what their customers are actually saying. His team is smart and they have smart tech. They are helping enterprises successfully manage the transition from the old-world to being social businesses.
I explained what we were doing at Spotzer and I noticed that when I mentioned we were focused on helping small to medium businesses be successful and grow by providing them with managed digital marketing services, I saw his eyes glaze over.
For some people, SMB's are not seen as cutting edge. The thinking goes that enterprises have the smarts, the budgets and all the glory. Small business is seen as a bit mediocre, not where the action is.
I see it a bit differently and love small business. Here are 5 reasons why:
Big business might make the front pages of the financial news media, but small business drives the Australian economy. According to the Australian Bureau of Statistic, small business in Australia employs 4.5 million people, which is 43% of all private sector employment. Small businesses also account for a third of all production.
Given the scale of small businesses in the economy, when they grow, the entire economy grows, across a diverse range of industries.
Innovation drives competition, opens up new markets and drives economic growth. According to the ABS, almost 90% of businesses engaging in innovative activity are small businesses. Access to new technologies is making it easier for small businesses to innovate and challenge formerly dominant incumbents.
Generally, more competition benefits consumers. The more large and small businesses have to compete to offer value to consumers the more value is distributed throughout the economy. Streaming video services are a great example of competition benefiting the consumer, as is the proliferation of mobile payment vendors, which has made it easier and more affordable for businesses of all sizes to accept payments whilst on the go.
While just over 60% of all Australian businesses have a website, small businesses are enthusiastic adopters of new technologies. They just have to work. Mobile phones experienced massive growth in Australia among small business, giving Australia one of the highest number of smart phones per capita in the world.
Small business adopts technology, but it needs to provide an immediate benefit. With tight cashflow and margins, any investment needs to have a genuine return on investment. At Spotzer, we work to make sure all out products provide real value.
Running a small business is hard. There's no time for committee meetings and three-month alignment programs. A small business will tell you straight out whether a digital marketing program has effectively grown their business.
This means any offer, pitch or marketing communication needs to offer genuine value and not bulls**t. We've had to make some hard decisions about our products because customers have given us very clear feedback. At Spotzer, we gather feedback from our customers on a daily basis and continually work to improve the value we are delivering. Our customers expect nothing less.
Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors.
Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.
If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:
#1 – Amsterdam, Netherlands
#2 – Turin, Italy
#3 – Paris, France
Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.
Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.
Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.