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So far spotzerfreedom has created 20 blog entries.

Why the Basics of SEO Still Matter in 2017

There’s been a lot of discussion in the digital marketing world recently, with many people suggesting that SEO is dead and the basics are no longer relevant. However, this is simply untrue. Instead, it is more accurate to explore how SEO has changed extensively as Google’s algorithm has evolved to focus more on the experience of users. Google wants to ensure that website owners are getting the basics right first, so let’s begin by reviewing the SEO techniques that still matter when it comes to optimising your website. Mobile Website Optimization If your website isn’t [...]

June 29th, 2017|

Spotzer Celebrates August Employees of the Month

August wrapped up with a summer celebration across Spotzer’s global offices (winter for the Aussies). We recognised top performers and prepared for a busy September. The coveted clog: Spotzer's Dutch edition of the Employee of the Month award. It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer). September is set to [...]

September 7th, 2016|

Spotzer Collaborates with Infusionsoft to Power Global Digital Marketing Services for SMBs

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers. Ad-Direction delivers unmatched value [...]

August 29th, 2016|

Amsterdam Named European Capital of Innovation

Amsterdam, location of Spotzer’s global headquarters, has received accolades for being a leader among innovative European cities. If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results: #1 – Amsterdam, Netherlands #2 – Turin, Italy #3 – Paris, France Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” [...]

August 23rd, 2016|

3 Simple Steps to Update Your Brand Online

An outdated business name or brand identity can cause real confusion and even result in lost business. Make sure you’re covering all the bases! Here at Spotzer , we manage the brand identity of thousands of small businesses across the globe. Change is an integrated aspect of our day-to-day work, so you can imagine the lessons we’ve learned while updating business information across the web. When you make a change to your brand – whether it’s a shifted pixel in your logo or a completely new name – it’s critical [...]

August 19th, 2016|

Spotzer Employees of the Month – July Edition

It's been a great month for Spotzer around the globe, and it's once again time to recognize the standout performances At the end of every month, the Spotzer teams gather in each office to celebrate recent successes and reflect on areas in which we can improve. Part of the process involves recognizing those who have achieved something particularly notable in the last few weeks, and it's becoming a fun tradition in each of our offices around the globe. Without further ado, here are the July Employees of the Month! CEO [...]

August 9th, 2016|

Spotzer Acquires New APAC MD; Chief Digital Officer Joins Amsterdam HQ

Spotzer acquires new talent in APAC and consolidates the executive team at its main office in Amsterdam. Spotzer, the global digital marketing powerhouse, is growing rapidly throughout the world. Some strategic hires were required in the APAC region to accommodate this growth, along with a shift toward consolidating the product development team in Amsterdam.   Paul Liascos - MD APAC Paul Liascos will take up the role of Managing Director of APAC, a position based in the Spotzer Melbourne office. Paul will be charged with growing the business and managing its enterprise partners across [...]

August 5th, 2016|

Telstra and Spotzer Collaborate in Australia

Spotzer, global digital marketing services leader, is proud to announce their collaboration with Telstra, the leading telecommunications and information services company in Australia. Together, Spotzer and Telstra are rolling out an innovative new model that delivers unmatched value to their small and medium business customers. The groundbreaking model will empower Australian SMBs to get more value from their digital marketing budget than ever before. By offering digital marketing products that leverage best-in-class business tools, cloud-based platforms and expert client management, Spotzer is able to deliver a “do it for me” web solution [...]

July 28th, 2016|

Spotzer Recognizes Employee Excellence Across the Globe

The fire of rapid growth has forged some real talent here at Spotzer. We took some time to acknowledge a few of the brightest flames last week! Spotzer CEO Pete Urmson presents the top performers for June at Amsterdam HQ The pace is quick, the quality must remain high, and much like the Hydra, each pressing deadline you meet will only sprout two more in return. Sound like a nightmare? Not for the Spotzer team! Across multiple offices worldwide, Spotzer has fostered a wealth of experience and dedication in our employees. [...]

July 13th, 2016|

Why Every SMB Should Be Performing Competitive Research

Studying your competitors isn't just about getting a leg up on them - it's also a great way to reflect on your own marketing strategy. Competitive research – what does it mean to your business? Do you equate the concept to “spying” and eschew it outright, or do you already have your competitors wiretapped and under surveillance? Regardless of which camp you’re in, you should know that there’s more to be earned from competitive analysis than just a direct advantage over your competitors. It doesn't matter how inconsequential you think it may [...]

June 29th, 2016|

What Does Machine Learning Mean For SEO?

Staying on top of top-secret algorithm updates from Google is tough enough. So how should SEO experts react as the algorithm starts to update itself? Google has been in love with the idea of machine learning since forever, but it’s taken some time to inject their beloved search engine with the self-instructing intellect that has seen its popularity explode at forward-thinking tech conferences and Folgers-fueled startups across the globe. The latest addition to Google’s algorithm was revealed recently, and it’s even got a catchy name that’s sure to confuse the uninitiated. Say [...]

June 22nd, 2016|

The Inbounder Recap Series #1: Stop Spamming, Start Listening

There was lots to be learned at The Inbounder, Europe's largest inbound marketing conference, and Spotzer sent a representative to join the conversation. We'll present some key lessons over the next few posts, beginning with the declining reach of "spammy" content. The Inbounder wrapped up last week with the setting Spanish sun marking a successful second incarnation of the largest inbound marketing conference in Europe. The even kicked off last year with fewer than 200 participants, and as you might expect from an industry that often calls itself “growth hacking”, that number [...]

May 30th, 2016|