It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer).

September is set to be Spotzer’s biggest month ever, which we are very excited about. Our teams continue to grow across the world, and it’s getting harder and harder to choose between the excellent performances we’ve seen in every office... but we gave it a try anyway!

Here are Spotzer’s Employees of the Month for August, along with a bit of explanation from their manager:

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. 

Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.

If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:

#1 – Amsterdam, Netherlands

#2 – Turin, Italy

#3 – Paris, France

Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.

Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.

Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.

Here at Spotzer , we manage the brand identity of thousands of small businesses across the globe. Change is an integrated aspect of our day-to-day work, so you can imagine the lessons we’ve learned while updating business information across the web.

When you make a change to your brand – whether it’s a shifted pixel in your logo or a completely new name – it’s critical that this is communicated quickly and effectively. Web users are fickle and easily confused. Why give them a reason to doubt the integrity of your business upon first impression when fixing it is (theoretically) so easy?

At the end of every month, the Spotzer teams gather in each office to celebrate recent successes and reflect on areas in which we can improve. Part of the process involves recognizing those who have achieved something particularly notable in the last few weeks, and it's becoming a fun tradition in each of our offices around the globe.

Without further ado, here are the July Employees of the Month!

Spotzer, the global digital marketing powerhouse, is growing rapidly throughout the world. Some strategic hires were required in the APAC region to accommodate this growth, along with a shift toward consolidating the product development team in Amsterdam.

Together, Spotzer and Telstra are rolling out an innovative new model that delivers unmatched value to their small and medium business customers.

The groundbreaking model will empower Australian SMBs to get more value from their digital marketing budget than ever before.

By offering digital marketing products that leverage best-in-class business tools, cloud-based platforms and expert client management, Spotzer is able to deliver a “do it for me” web solution that is responsive to the unique business needs of SMBs in Australia.

The pace is quick, the quality must remain high, and much like the Hydra, each pressing deadline you meet will only sprout two more in return. Sound like a nightmare? Not for the Spotzer team!

Across multiple offices worldwide, Spotzer has fostered a wealth of experience and dedication in our employees. We are a team, and we work together to accomplish our goals – no matter how lofty they may be.

Working like this can be challenging, but equally rewarding. To add an extra touch of recognition to the reward side, the executive team from each office has chosen a few standouts (though the decisions were certainly not easy ones!) to recognize as the June Employees of the Month.

Without further ado:

Competitive research – what does it mean to your business? Do you equate the concept to “spying” and eschew it outright, or do you already have your competitors wiretapped and under surveillance? Regardless of which camp you’re in, you should know that there’s more to be earned from competitive analysis than just a direct advantage over your competitors. It doesn't matter how inconsequential you think it may be: all SMBs can benefit from studying their competitors.

To get the most value from your competitive research, ask yourself the following questions: