Paid Search: Choosing the Platform That Meets Your Needs

If you've already got, or are thinking about signing up, more than a thousand SMB customers onto a paid search product, you will have considered using a platform rather than dealing manually with the search engines' advertising systems. PPC advertising is one of the easiest products for digital salespeople to sell - it is universally applicable to SMBs and is a product they need all year round. The brand dominance of Google means that it is hard to find a customer who doesn't want to feature on AdWords. However, it is also one of the [...]

July 6th, 2017|

The Importance of Google’s Local Pack for SMBs

In the world of online marketing, there’s one thing that small and medium businesses want more than anything else - to appear at the top of a Google search. Ranking first on Google earns you around 30 per cent of all search traffic, while the first page of a Google search can soak up as much as 90 per cent of all clicks. These numbers alone are impressive, but they don’t tell the full story. With an increasing emphasis on mobile web browsing and rapidly advancing geo-location technology, Google is showing us that there is [...]

July 3rd, 2017|

Why the Basics of SEO Still Matter in 2017

There’s been a lot of discussion in the digital marketing world recently, with many people suggesting that SEO is dead and the basics are no longer relevant. However, this is simply untrue. Instead, it is more accurate to explore how SEO has changed extensively as Google’s algorithm has evolved to focus more on the experience of users. Google wants to ensure that website owners are getting the basics right first, so let’s begin by reviewing the SEO techniques that still matter when it comes to optimising your website. Mobile Website Optimization If your website isn’t [...]

June 29th, 2017|

How to Drive More eCommerce Sales with SEO

Whether your eCommerce website is brand new or has been around for a while, the importance of understanding the impact of SEO should never be underestimated. It’s vital to recognise that in the current age of digital marketing, simply reaching the first or second page isn’t enough – you need to be ranked on top. It’s simple: if you aren’t getting click throughs, you’re unlikely to see an increase in sales. According to the Advanced Web Ranking CTR Study, which analyses and measures the organic click-through rates and searches for more than 9 million keywords, [...]

June 20th, 2017|

CEO Pete Urmson Presents at SIINDA’s “New Perspectives in Digital Sales” Workshop

Earlier this month, Spotzer CEO Pete Urmson presented at SIINDA’s workshop in Copenhagen, Denmark on “New Perspectives in Digital Sales”. To an audience comprised of CEOs, Product Directors, CTOs and Sales Directors from the search and marketing categories of major enterprise businesses across Europe, Urmson spoke of the importance of wrapping a tech enabled service layer around your digital marketing solutions. “To win in this game it will always come down to service,” Urmson said. However, it is no longer enough to just have great customer service. Today, clients are looking for a more integrated [...]

June 19th, 2017|

Spotzer Employees of the Month: May 2017

Another month and even more growth! Our teams around the globe have been working hard this month as we head into summer (or technically winter for our Australian office). As we continue to grow and expand, take a look at the standout employees who are helping us get there with our May Employees of the Month. CEO Award Matt Christian - Director of Technology - Amsterdam Office Matt is the fearless leader of our IT teams, overseeing dozens of projects across our many offices. This month he and his team have been instrumental in getting [...]

June 13th, 2017|

Welcoming Our New Director of People and Culture

Here at Spotzer, we’ve reported often on our rapid expansion. To help us properly manage and structure this exciting growth, we’re happy to announce that we are welcoming a new Director of People and Culture, Liesbeth van Doorne. Liesbeth will be tasked with empowering and helping the business develop an amazing culture by working collaboratively with all departments and levels. Previously she served as the HR manager at several organizations, and has also spent time in Fort Collins, CO, not too far from our US office in Denver. As our new Director of People and Culture, [...]

June 1st, 2017|

Spotzer Employees of the Month: April 2017

In addition to warmer weather, April has brought more new faces and stellar talent to the Spotzer team. From the start of the month till the middle of May, we have welcomed in over 25 new employees between our five global offices. As we head into the start of summer, we took the time last week to recognize the following seven team members as our April Employees of the Month. CEO Award Francesco Puppo - Head of Design - Amsterdam Office Put simply, Fran is one of the hardest working and most admired workers in [...]

May 18th, 2017|

The Google Mobile First Index – What It Means for SMBs

As previously reported in October 2016, Google has announced that they will soon roll out their new, mobile first index, with their current desktop first index taking a backseat. But what exactly does that mean and what will be the impact on small businesses? Let’s look at the facts. What is an index? An index is the way Google stores all of its information in order to ensure fast and accurate retrieval. Essentially, it’s the reason why a search results page appears in the order it does and takes nearly zero seconds to display results. [...]

May 5th, 2017|

Spotzer Employees of the Month: March 2017

We’ve had a busy start to the spring; so much so, that we’re just now getting to our March Employees of the Month! The past month saw more record numbers, nearly 20 new hires, and the continued success of many teams. However, the outstanding effort of the following seven team members has earned them the title of March Employee of the Month. CEO Award Brenden Spencer - VP EU/UK Operations - Amsterdam Office Brenden has worked tirelessly in working to build up our EU/UK Ops team and set them up for growth and success. He [...]

April 25th, 2017|

Spotzer CDO Speaks at SIINDA’s LOCALCOMM 2017 on The Next Big Revenue Bucket

As previously reported, Spotzer was proud to serve last month as a Gold Sponsor of SIINDA’s LOCALCOMM 2017. SIINDA is the leading, Europe based, non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on demand” services. It is comprised of some of the largest and most influential global leaders in the search and information industry, including Google, Bing, Yext, Uberall, FCR Media, and many more. This year’s conference consisted of three days of dynamic and engaging presentations, including one from [...]

April 20th, 2017|

Spotzer Employees of the Month: February 2017

Just as the year continues to fly by, so too is Spotzer continuing to expand and grow at record pace. In February alone, we hired 16 new team members and are set for a similar number of new hires in March. While the success of the first two months of the year has certainly been a team effort, there are seven employees who have gone above and beyond this past month in their commitment to the business, and thus have been awarded the coveted title of Employee of the Month. CEO Award Jon Stribling - [...]

March 15th, 2017|