Spotzer has recorded growth of over 110% for eCommerce website builds between January and May this year. COVID-19 has had a huge impact on businesses throughout the world, many of whom have been forced to pivot how they operate to stay afloat.
At the start of 2020 for key markets, Spotzer’s eCommerce websites accounted for 15% of all websites built. As of May, eCommerce websites accounted for 32% of all websites that Spotzer built.
A recent study conducted by Measured that focused on the retail industry that was published by the Digital Commerce 360 media group found that brands that pulled back on online marketing spend in February of this year fell victim to a 40% drop in online sales compared to the same period last year.
Companies that maintained their usual marketing spend enjoyed an increase of 27% year-on-year sales and incredibly companies that aggressively increased their spending activities during the same period noticed their online sales rocketed by +70%. For companies that can sell online, but do not have the functionality enabled on their website to do so are leaving a lot of sales at the door, ignoring the wishes of their customers, and failing to overcome the challenges COVID-19 has created for SMBs throughout the world. Companies that embrace and invest in eCommerce are being exponentially rewarded by the market when it comes to growth in sales.
Spotzer has also noticed a trend of existing website customers upgrading their website from a website with no eCommerce functionally to a fully-fledged eCommerce website. This year alone we have seen at an unprecedented rate. In 2020 the upgrade rate of customers with an existing non-eCommerce website that chose to upgrade to an eCommerce website sits at 10%, however, since April Spotzer has noticed an increase in upgrades of 25% a difference of 150% compared to the first quarter of the year.
Salesforce released a study at the end of May that surveyed customers from Germany, France, Australia and the UK and US and found that 36% of those surveyed stated that they will not return to brick and mortar shops until a vaccine for COVID-19 is found. This is a stark, frightening finding for businesses that are not eCommerce ready.