Spotzer Employees of the Month: October 2016

October was another banner month for all of us here at Spotzer, with incredible growth and lots of new faces. With so many people contributing to the business in big ways, it was another tough call when it came to choosing our Employees of the Month! Read on to find out just who was recognized this month. CEO Award Ann-Charlotte Rosenblom - Chief Customer Officer - Amsterdam Office Ann-Charlotte (or AC as we call her) is well known around the office for her fanatical work ethic and unparalleled commitment to the business. Over her time [...]

November 8th, 2016|

Google to Create Separate Mobile Search Index

Earlier this month, Google announced at the digital marketing conference Pubcon that they will be creating a separate index based on mobile searches. This mobile first index will be the company’s primary search index, with the current desktop index becoming a secondary, backup index, even for desktop searches. As mobile searches continue to outpace desktop searches, this announcement comes as no surprise to those of us working in the search and information industry. However, it could have a drastic impact on current search rankings and means that websites may potentially rank differently depending on whether [...]

October 28th, 2016|

Henk Rek and Maggie Ruan Celebrate Monumental Anniversaries at Spotzer

Yesterday at our headquarters in Amsterdam, we celebrated the monumental work anniversaries of two colleagues, Henk Rek and Maggie Ruan. From our start as a very successful video company, Henk and Maggie have been with us and are now two of our longest tenured employees, celebrating their 10-year and 8-year anniversaries, respectively. A decade ago, Henk Rek joined Spotzer when we were just a fledgling video production company. Through the years, his role has evolved dramatically, as has the business at large. He currently serves as our Facilities & Post Production Manager and makes sure [...]

October 26th, 2016|

Audrey Tolbert Joins Spotzer to Lead Power Content Efforts

Spotzer is pleased to announce today that Audrey Tolbert has joined the team as the company's new Senior Content Manager. Tolbert joins from Foursquare, the innovative location intelligence company headquartered in New York City. During her tenure, Tolbert led Foursquare’s content efforts, crafting the brand voices of Foursquare as well as its sister app Swarm, and oversaw all social media marketing strategy and execution. She was also instrumental to the company’s B2B marketing efforts and contributed to the successful launch of their self-service ad platform for SMBs. Tolbert's background positions her perfectly to lead Spotzer’s power content [...]

October 25th, 2016|

Spotzer CEO Named to the Board of SIINDA

Spotzer is proud to announce that CEO Pete Urmson was recently named to the board of SIINDA, the Search & Information Industry Association. The appointment was officially announced earlier this month at the "Local Reach" conference held in Ljubljana. SIINDA is the leading, European based, non-profit association that is bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on demand” services. It is comprised of some of the largest and most influential global leaders in the search and information industry, including Google, [...]

October 21st, 2016|

Spotzer and Italiaonline Partner in Italy

After a diligent preparation process, Spotzer is thrilled to launch a suite of result-driven digital marketing products to market with Italiaonline. Spotzer’s cloud-based technology platforms and best-in-class website solutions position them to provide unique value to Italiaonline’s SMB customers. The products provisioned by Spotzer will include creative websites, premium content, SEO campaigns and more. Spotzer’s world class delivery capabilities are based on expert, native client managers and an advanced Salesforce workflow that has been crafted over the last decade. “It is an incredible privilege to work with Italiaonline,” said Peter Urmson, Spotzer CEO. “We share [...]

October 19th, 2016|

Spotzer Employees of the Month: September 2016

As the months pass by and the Spotzer team grows, it becomes more and more difficult to choose just a few employees to recognize. We’ve managed this time, but it’s been a standout month for Spotzer overall – and we’re looking at our most exciting month yet. Read on for September's Employees of the Month! CEO Award Anthony Collinson – VP APAC – Melbourne Office Anthony has worked tirelessly to get Operations on track in Melbourne. He has been pivotal in launching new partners and hiring a new team for existing partners, all while working through [...]

October 7th, 2016|

Spotzer Celebrates August Employees of the Month

August wrapped up with a summer celebration across Spotzer’s global offices (winter for the Aussies). We recognised top performers and prepared for a busy September. The coveted clog: Spotzer's Dutch edition of the Employee of the Month award. It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer). September is set to [...]

September 7th, 2016|

Spotzer Collaborates with Infusionsoft to Power Global Digital Marketing Services for SMBs

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers. Ad-Direction delivers unmatched value [...]

August 29th, 2016|

Amsterdam Named European Capital of Innovation

Amsterdam, location of Spotzer’s global headquarters, has received accolades for being a leader among innovative European cities. If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results: #1 – Amsterdam, Netherlands #2 – Turin, Italy #3 – Paris, France Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” [...]

August 23rd, 2016|

3 Simple Steps to Update Your Brand Online

An outdated business name or brand identity can cause real confusion and even result in lost business. Make sure you’re covering all the bases! Here at Spotzer , we manage the brand identity of thousands of small businesses across the globe. Change is an integrated aspect of our day-to-day work, so you can imagine the lessons we’ve learned while updating business information across the web. When you make a change to your brand – whether it’s a shifted pixel in your logo or a completely new name – it’s critical [...]

August 19th, 2016|

Spotzer Employees of the Month – July Edition

It's been a great month for Spotzer around the globe, and it's once again time to recognize the standout performances At the end of every month, the Spotzer teams gather in each office to celebrate recent successes and reflect on areas in which we can improve. Part of the process involves recognizing those who have achieved something particularly notable in the last few weeks, and it's becoming a fun tradition in each of our offices around the globe. Without further ado, here are the July Employees of the Month! CEO [...]

August 9th, 2016|