What Does Machine Learning Mean For SEO?

Staying on top of top-secret algorithm updates from Google is tough enough. So how should SEO experts react as the algorithm starts to update itself? Google has been in love with the idea of machine learning since forever, but it’s taken some time to inject their beloved search engine with the self-instructing intellect that has seen its popularity explode at forward-thinking tech conferences and Folgers-fueled startups across the globe. The latest addition to Google’s algorithm was revealed recently, and it’s even got a catchy name that’s sure to confuse the uninitiated. Say [...]

June 22nd, 2016|

The Inbounder Recap Series #1: Stop Spamming, Start Listening

There was lots to be learned at The Inbounder, Europe's largest inbound marketing conference, and Spotzer sent a representative to join the conversation. We'll present some key lessons over the next few posts, beginning with the declining reach of "spammy" content. The Inbounder wrapped up last week with the setting Spanish sun marking a successful second incarnation of the largest inbound marketing conference in Europe. The even kicked off last year with fewer than 200 participants, and as you might expect from an industry that often calls itself “growth hacking”, that number [...]

May 30th, 2016|

12 Proven eCommerce Strategies to Grow Your Business

For small to medium businesses, eCommerce is a great opportunity to enhance both your brand and your bottom line. According to the NAB Online Retail sales Index, Australian consumers spent $17.4 billion online in the past 12 months. This is a massive 6.2% growth compared to the previous year. It’s not only online retail that’s growing, a recent survey by Sensis showed that 60% of SMB’s transact online and prefer this as a way of dealing with suppliers. For SMB’s looking to grow their businesses, ecommerce is an important part of a [...]

April 13th, 2016|

Why Copywriting Was a Perfect Fit for a Journalism Graduate

When a friend first passed on a job ad for a freelance copywriter, I was a little sceptical, despite having no real right to be. As a recent journalism graduate, I was fresh from an environment that lauded journalism above, well, everything. I was also facing a frankly terrifying job market. Amid grim statistics about the number of new graduates every year and rapidly shrinking newsrooms, I was spending about as much time searching for hospitality jobs as media-related ones. Despite my constant bouncing between restaurant gigs, temporary contracts and various volunteering, [...]

March 10th, 2016|

Why Your Business Needs Social Media

Why does your business need social? Short answer:  so your fans can find you. There are now 1.15 billion Facebook users and 304 million users on Twitter. If you want to increase your online presence and brand awareness, set up a social network business page and let potential clients find you. Of course, setting up a business page alone isn't going to win you legions of new fans. An effective social media presence requires that you regularly post valuable, relevant and engaging content to your fans. When users visit your Facebook page, [...]

February 9th, 2016|

Trend to watch in 2016: Gifographics

If there's one word that can best be associated with the internet, it's innovation. For as long as the internet has existed in its modern day form, so have developers and designers continued to push the limits of what a website can offer. This constant redefining of boundaries has brought with it fresh and appealing design techniques, but also new ways to rethink old trends. This is exactly how we can consider the gifographic. It's a modern take on an old favorite, a play on two long-standing internet residents: the .gif and the [...]

January 12th, 2016|

5 Reasons Why I Love Helping Australian Small Business Grow

I ran into a guy I hadn't seen for a while at the airport in Sydney and we got to talking about what we had been up to since we last saw each other. He was working on enterprise social for large Australian businesses. His agency provides training, guidelines and very impressive data insights. He and his team go into Australian boardrooms and stun executives with real-time insights into what their customers are actually saying. His team is smart and they have smart tech. They are helping enterprises successfully manage the transition [...]

December 15th, 2015|


Search Smarter with SEM Planning your company’s advertising and marketing campaign begins with one simple question. How can I best utilise my resources? In the digital age online communication is one of the most pivotal forms of promotion but brand recognition online also faces its challenges. The online environment is swamped with information and businesses big and small, all of whom are competing for space and face time. Search engine marketing or SEM is a cost effective internet marketing tool that is beneficial for businesses big and small. Working alongside a multifaceted [...]

November 23rd, 2015|

4 Reasons Your Website Needs Engaging Copy

Imagine you’ve just come across a website filled with stunning images of a product – let’s call it a winter coat and assume that you’re in the market for a new one – but all you see is a price tag and no words. The price seems fair and the coat looks snug, while beautiful images present you with an undoubtedly enviable item. The professional website design gives you confidence that the business is legitimate and trustworthy. You’re sold! Right? Perhaps not. While you’re waiting for the checkout page to load, you [...]

October 19th, 2015|

User-Centred Design

Craft an Experience with User-Centered Design If great design focusses on an experience who are you building that experience for? Is it for yourself? Well, everything from web pages, to blog posts, to innovative infographics should reflect your core values and your brand but that doesn’t mean the product is meant for you. Is it for Google? Yes, search engine recognition is important, but there is something else that drives that process. At the end of the day the experience you are creating is for your user, your prospective client, the person [...]

August 8th, 2015|