Our Head of Product, David Elliott, contributed this great article to the SIINDA Sandbox series. In this piece, he covers digital trends that small businesses should know for 2021 and details exactly how “online will be an SMBs most important sales channel in 2021”.
“A simple search on Google for “Digital Marketing Trends 2020” will take you to articles from the end of 2019 and January last year that predicted 2020 was going to be the year that small businesses started to embrace Voice Search. Some predicted that SMBs would start to benefit from changes in AI (artificial intelligence) in their everyday business use. It was even predicted that customers had enough of technology and would instead return back to the high street! In truth, the pandemic derailed a lot of 2020s predicted digital trends.
The pandemic has had a huge impact on how customers interact with businesses and brands during lockdowns and restrictions. Thanks to the lockdowns, government-enforced restrictions, and also fears of infection, we witnessed an exodus from the high street and a mass influx of customers online. It has been estimated that a shift to customers engaging with E-Commerce accelerated by 5 years in 2020, a switch that looks like it is here to stay. Businesses that were already online with a strong presence and E-Commerce have done quite well out of the pandemic. Others still have some work to do.”
At Spotzer, we see these changes take place in real-time, from the continued growth in demand for Ecommerce to the importance of maintaining up-to-date information on business listings and more. We are global leaders in providing Online Marketing as a Service that delivers superior ROI for SMBs at an attractive price point. For our partners, this results in higher customer satisfaction and NPS scores, and the ability to take advantage of revenue growth opportunities in a hot market through our tried and tested approach. We build digital marketing businesses for our global partners.
Learn how Spotzer can help you significantly grow margins and increase profitability with our Online Marketing as a Service suite which includes robust e-commerce and digital marketing solutions that help SMBs get new customers and grow their business online.
Read the insightful article ‘Digital Trends Small Businesses Should Know For 2021’ by David Elliott on SIINDA’s Sandbox series.