Empowering customer

We provide full-service online marketing solutions for small and local businesses across numerous global markets. Based in the heart of Amsterdam, with offices in Denver, Melbourne and Manila, we are powered by an experienced in-house team and a large network of freelance creative professionals who share a passion for fresh ideas, new technology and making a contribution to the success of our partners and their SMB clients.

At Spotzer, we value diversity and are an equal opportunity employer.

View our code of ethics
Senior Leadership Team

Our mission

We will be global leaders in delivering calls and leads to SMBs through innovative digital marketing platforms and fanatical customer service.


We value every customer

We thrive in an environment of learning, and we pass on the benefits of our lessons to every customer. Every innovation, every product and every great design is created with the success of your business in mind.

We value innovation

By combining the tenacity of a start-up with the experience of global exposure, the Spotzer team is able to promote innovation every day. We’re always thinking of the next great marketing solution to empower small and medium businesses at scale and in every market.

We value great design

The creative forces at Spotzer work every day to create great products and designs for you. Our enterprising nature leads us to discover fresh new ways to create a lasting brand for your company that delivers proven results in both conversions and audience engagement.

We value each other and having fun

We are driven by a collaborative culture that encourages each person to rise to the occasion. We share everything, from exciting ideas and constructive feedback to boat rides and beers on sunny afternoons. We love challenging each other to find new ways to be better, faster and smarter at what we do.


Peter Urmson and Teun van der Kamp

Peter Urmson

Chief Executive Officer / Director

Peter (Pete) is the CEO / Director of Spotzer and the leader of the Executive Team. He is responsible for accelerating Spotzer’s product innovation and driving results across the globe. Pete has an extensive track record in digital marketing and is a leader in the industry. Prior to his time at Spotzer, Pete worked with several international, enterprise and medium-sized organisations to launch their digital marketing services. Pete has worked as an executive with Telstra, Sensis, Fairfax, APN Media and World Directories and he advises CEOs and boards on digital transformation and innovation.

Teun van der Kamp

Chief Financial Officer

Teun is our Chief Financial Officer and is responsible for driving Spotzer’s global financial operations. He brings extensive experience in finance, strategy, operations and management. He is passionate about people and numbers, and combines these interests to help Spotzer to achieve results for SMBs. Before joining Spotzer, Teun studied Econometrics, did an MBA and spent 10 years as a strategy consultant for McKinsey.

Senior Leadership Team

Liesbeth van Doorne

Director of People and Culture

Liesbeth is our Director of People and Culture and is responsible for empowering and helping the business develop an amazing culture by working collaboratively with all departments and levels. She previously studied Industrial & Organisational Psychology at both the University of Amsterdam and at the Colorado State University in the US. She has extensive experience as the HR manager at several (international) organizations and has a passion for culture, development and change. She believes that culture doesn’t have to be a neatly wrapped package, but it should be authentic as it sustains employee enthusiasm and happiness which is essential to success.

Matt Christian

Director of Technology

As our Director of Technology, Matt ensures that our global tech and IT teams develop and deliver on a complex range of projects, whether it’s replacing legacy systems or designing new software solutions. He is a passionate team leader with a focus on extensible systems with improved scalability and performance.

Jon Stribling

Chief Digital Officer

As a Chief Digital Officer at Spotzer, Jon drives the delivery of cutting-edge digital products for our global markets. Jon is a senior leader in digital products and marketing, with extensive experience taking digital and online products to market and building high performing teams. Prior to joining Spotzer, Jon worked with digital marketing and advertising experts Sensis and the cloud-based internet technology service Melbourne IT.

Brenden Spencer

Senior VP of Operations and Agency

As our Senior VP of Operations and Agency, Brenden is responsible for the planning, production and output of our EU and UK teams. After years of leading several marketing and communications agencies/initiatives in Sydney, Australia, Brenden has extensive experience in Client Management, Project Management, Brand Development, Brand and Marketing Campaigns and Art Direction.

Ash Lomberg

Chief Commercial Officer

Ash is our Chief Commercial Officer and is responsible for driving Spotzer’s global commercial objectives. He is a leader in digital strategy and business transformation, having launched several digital start-up businesses, including one of the world’s first crowd funding platforms. With 12 years of experience in sales, management and marketing leadership roles, Ash helps to develop and maintain our relationships with our enterprise partners.

Bianca Bua

VP Customer Success Italy

Bianca plays a critical role in the development and leadership of Spotzer’s Customer Success team from a partner management and operations perspective.
With more than 10 years of international working experience under her belt, Bianca has a solid background in operational leadership roles within the web and marketing space for major B2B and B2C organisations. Experienced in process optimisation, change management and customer satisfaction, Bianca has a proven track record of successfully delivering projects in both technical and non-technical areas.

Doug Leister

VP of North American Operations

Doug is our VP of North American Operations, overseeing our Denver office. After earning his MBA, Doug spent the next 10 years leading growth and change in eCommerce, Digital Marketing and SaaS businesses. Doug is passionate about Organizational Effectiveness and has extensive experience in talent management, process optimization, leadership development and organizational design.

Paul Liascos

Managing Director – APAC

Paul has an extensive background in Paid Search, formally in senior roles within ReachLocal in Australia and the UK. Prior to ReachLocal, Paul worked extensively in the directory and search category targeting SME customers. He has a deep understanding of the APAC market and the requirements and needs of our partners in that region, along with being a global thinker with a passion for people, business, and digital solutions.

Ann-Charlotte Rosenblom

Chief Customer Officer

Ann-Charlotte is our Chief Customer Officer. Starting with Spotzer as a client manager she has worked as VP Partner Manager and thrives on delivering bespoke results for happy clients. Graduating with a Masters in Law from Sweden’s Lund University, Ann-Charlotte – or AC as she is known internally – is a global thinker with a passion for people, business, and digital solutions.


Andrew D. Klein


With a history of innovation and problem-solving, Andrew drives Spotzer’s expansion and services in digital spaces. He has started four other companies including Wit Capital, the investment bank that pioneered the use of the internet in public stock offerings. Andrew is also the Co-founder and Managing Director of Ultra Capital, which finances small and medium sustainable projects in agriculture, energy, water and waste. A graduate of Harvard Law School, Andrew lives in Amsterdam with his Dutch wife and three daughters.

Sierra Ventures

Sierra Ventures is a Silicon Valley-based venture capital firm focused on investments across all areas of the information technology sector, from semiconductors to enterprise software. Sierra Ventures has managed nine venture capital partnerships and currently has more than $1.5 billion of capital under management.

SV Angel

SV Angel is a Silicon Valley angel fund established by Ron Conway, one of the world’s most prolific and successful angel investors. Current investments include early stage investments in Google, Facebook, Twitter and LinkedIn.