Executive Team

Meet the Executive Team

Peter Urmson

Chief Executive Officer / Director
Peter (Pete) is the CEO / Director of Spotzer and the leader of the Executive Team. He is responsible for accelerating Spotzer’s product innovation and driving results across the globe. Pete has an extensive track record in digital marketing and is a leader in the industry. Prior to his time at Spotzer, Pete worked with several international, enterprise and medium-sized organisations to launch their digital marketing services. Pete has worked as an executive with Telstra, Sensis, Fairfax, APN Media and Truvo and he advises CEOs and boards on digital transformation and innovation.

Teun van der Kamp

Chief Financial Officer
Teun is our Chief Financial Officer and is responsible for driving Spotzer’s global financial operations. He brings extensive experience in finance, strategy, operations and management. He is passionate about people and numbers, and combines these interests to help Spotzer to achieve results for SMBs. Before joining Spotzer, Teun studied Econometrics, did an MBA and spent 10 years as a strategy consultant for McKinsey.

Jon Stribling

Chief Digital Officer
As a Chief Digital Officer at Spotzer, Jon drives the delivery of cutting-edge digital products for our global markets. Jon is a senior leader in digital products and marketing, with extensive experience taking digital and online products to market and building high performing teams. Prior to joining Spotzer, Jon worked with digital marketing and advertising experts Sensis and the cloud-based internet technology service Melbourne IT.

Ash Lomberg

Chief Commercial Officer
Ash is our Chief Commercial Officer and is responsible for driving Spotzer’s global commercial objectives. He is a leader in digital strategy and business transformation, having launched several digital start-up businesses, including one of the world’s first crowd funding platforms. With 12 years of experience in sales, management and marketing leadership roles, Ash helps to develop and maintain our relationships with our enterprise partners.

Paul Liascos

Managing Director- APAC
Paul has an extensive background in Paid Search, formally in senior roles within ReachLocal in Australia and the UK. Prior to ReachLocal, Paul worked extensively in the directory and search category targeting SME customers. He has a deep understanding of the APAC market and the requirements and needs of our partners in that region, along with being a global thinker with a passion for people, business, and digital solutions.

Ann-Charlotte Rosenblom

Chief Customer Officer
Ann-Charlotte is our Chief Customer Officer. Starting with Spotzer as a client manager she has worked as VP Partner Manager and thrives on delivering bespoke results for happy clients. Graduating with a Masters in Law from Sweden’s Lund University, Ann-Charlotte – or AC as she is known internally – is a global thinker with a passion for people, business, and digital solutions.

Ben Barney

Managing Director - United Kingdom & Ireland
Ben is Spotzer’s Managing Director for the United Kingdom and Ireland, delivering digital solutions for local SMBs. Ben is a seasoned and versatile leader in the area of digital marketing. Prior to working at Spotzer, he was the founder and CEO of Akesios, which developed the award-winning paid search platform Ad-Direction. Now among the largest SEM platforms globally, Ad-Direction was acquired by Spotzer in July 2013. Ben has launched new products and businesses for traditional and digital organisations in the US, UK and Europe. His extensive digital experience leaves him uniquely placed to understand the needs of SMBs globally and to deliver solutions for partners and clients alike.


Andrew D. Klein

Andrew founded Spotzer in 2006 and currently serves as Chairman of the Board. With a history of innovation and problem-solving, Andrew drives Spotzer’s expansion and services in digital spaces. He has started four other companies including Wit Capital, the investment bank that pioneered the use of the internet in public stock offerings. Andrew is also the Co-founder and Managing Director of Ultra Capital, which finances small and medium sustainable projects in agriculture, energy, water and waste. A graduate of Harvard Law School, Andrew lives in Amsterdam with his Dutch wife and three daughters.
Sierra Ventures is a Silicon Valley-based venture capital firm focused on investments across all areas of the information technology sector, from semiconductors to enterprise software. Sierra Ventures has managed nine venture capital partnerships and currently has more than $1.5 billion of capital under management.

Cyrte Investments is a Dutch-based asset manager that operates several funds including a telecom, media and technology fund. Cyrte's investors include the Dutch pension fund PGGM and the media entrepreneur John de Mol.

SV Angel is a Silicon Valley angel fund established by Ron Conway, one of the world's most prolific and successful angel investors. Current investments include early stage investments in Google, Facebook, Twitter and LinkedIn.
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