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We are Spotzer

Meet the team of innovators behind Spotzer’s industry-leading digital marketing solutions. We deliver our services worldwide from 4 global offices.
Spotzer serves as a network of the world’s best digital marketing experts scattered around the globe, with global offices in Amsterdam, Melbourne, Sofia, and Manila.
We also closely cooperate with multiple freelancers globally to ensure we always deliver top-notch products developed by locals with a deep understanding of each market we operate on.

Our Executives

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Peter Urmson

Chief Executive Officer / Director

Peter (Pete) is the CEO / Director of Spotzer and the leader of the Executive Team. He is responsible for accelerating Spotzer’s product innovation and driving results across the globe. Pete has an extensive track record in digital marketing and is a leader in the industry. Prior to his time at Spotzer, Pete worked with several international, enterprise, and medium-sized organisations to launch their digital marketing services. Pete has worked as an executive with Telstra, Sensis, Fairfax, APN Media, and World Directories, and he advises CEOs and boards on digital transformation and innovation.
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Teun van der Kamp

Chief Financial Officer

Teun is our Chief Financial Officer, responsible for driving Spotzer’s global financial operations. He brings extensive experience in finance, strategy, operations, and management. He is passionate about people and numbers and combines these interests to help Spotzer achieve results for SMBs. Before joining Spotzer, Teun studied Econometrics, did an MBA and spent 10 years as a strategy consultant for McKinsey.

Our Senior Leadership team

Ash Lomberg photoGabriele Petrone photoBrenden Spencer photoStephanie Kirk photoPaul Liascos photoAnna Popsilova photoSandie Charles photoMatt Christian photo
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Ash Lomberg

Chief Commercial Officer

Ash is responsible for driving Spotzer’s global commercial objectives. He is a leader in digital strategy and business transformation, having launched several digital start-up businesses, including one of the world’s first crowdfunding platforms. With 12 years of experience in sales, management, and marketing leadership roles, Ash helps to develop and maintain our relationships with Spotzer’s enterprise partners.
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Gabriele Petrone

Chief Technology and Digital Officer

Gabriele is the CTO of Spotzer, responsible for driving the Spotzer technology strategy for business growth and IT operations. Gabriele has vast experience leading large development teams in fast-growing businesses. Over the course of his career, Gabriele has worked in several leadership roles in the gaming, communication and advertising industry. Before joining Spotzer, Gabriele worked in leading the Advertising and Messaging platforms for eBay worldwide, while developing a strategy to secure long-term platform stability and world-class architecture.
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Brenden Spencer


Leading Spotzer’s creative and content teams, Brenden’s role is to ensure our website production globally (Design, WordPress Development, Copywriting, Proofreading, QA and Traffic) is delivered to the highest quality and within the agreed turnaround times. Prior to Spotzer, Brenden has gathered extensive experience via creative, events management and marketing roles for agencies, corporate organisations, as well as by running his own business.
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Stephanie Kirk

Director of Operations Europe/USA

Stephanie has previously worked for the UK’s largest online directory business. With a solid background in Directory and Digital industries, she drives our client services operation to deliver outstanding service, delighting our partners’ customers, all while ensuring Spotzer’s websites are of the highest quality and within Spotzer’s industry-leading time frames.
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Paul Liascos

Managing Director — APAC

Paul has an extensive background in paid search, formerly in senior roles within ReachLocal in Australia and the UK. Prior to ReachLocal, Paul worked extensively in the directory and search category targeting SME customers. He has a deep understanding of the APAC market and the requirements and needs of our partners in that region, along with being a global thinker with a passion for people, business and digital solutions.
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Anna Pospisilova

HR Director

As our HR Director, Anna is responsible for the smooth and efficient operation of our Human Resources department. Her role is to promote and implement human resource values across the organisation and ensure an employee-oriented culture that supports the profitability and success of our business. Before joining Spotzer, Anna did her Master’s in Cultures, Organisations and Diversity Management, and gained vast experience in human relations, higher education, coaching, human rights and project management in the commercial, as well as the NGO sector.
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Sandie Charles

Legal Counsel

Sandie is our Legal Counsel and advises on issues that impact the business with particular emphasis on commercial transactions and procurement. Prior to working at Spotzer, Sandie obtained extensive experience in negotiating international contracts, having practiced as an attorney at law in a law firm setting for many years. Sandie graduated cum laude with an LLM in European and International Business Law from Leiden University.
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Matt Christian

Director of Technology

As our Director of Technology, Matt ensures that our global tech and IT teams develop and deliver on a complex range of projects, whether it’s replacing legacy systems or designing new software solutions. He is a passionate team leader with a focus on extensible systems with improved scalability and performance.

Our investors

SVAngel logoAtlas Invest LogoPride Capital Partners logo
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Sierra Ventures


A Silicon Valley-based venture capital firm focused on investments across all areas of the information technology sector, from semiconductors to enterprise software. Sierra Ventures has managed nine venture capital partnerships and currently has more than $1.5 billion of capital under management.
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SV Angel


SV Angel is a Silicon Valley angel fund established by Ron Conway, one of the world’s most prolific and successful angel investors. Current investments include early stage investments in Google, Facebook, Twitter, and LinkedIn.
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Atlas Invest


AltasInvest originated as a single-family office and is continuously growing and expanding as an investment company under the lead of its Chairman, Marcel van Poecke. Mr. van Poecke started AtlasInvest in 2007 and built over time the investment portfolio in both conventional oil & gas and renewables. Next to these energy-related assets, the group holds significant participations in a range of businesses complementary to the energy portfolio.

Pride Capital Partners


Pride Capital Partners provides flexible private debt solutions to realize growth, acquisitions and management buy-out transactions.
Get your next great digital marketing solution developed by the Spotzer team. Contact us today to learn more.
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