• By Spotzer
  • 23 Nov, 2015
mobile phone with SEM and scratch book

Search Smarter with SEM

Planning your company’s advertising and marketing campaign begins with one simple question. How can I best utilise my resources? In the digital age online communication is one of the most pivotal forms of promotion but brand recognition online also faces its challenges. The online environment is swamped with information and businesses big and small, all of whom are competing for space and face time. Search engine marketing or SEM is a cost effective internet marketing tool that is beneficial for businesses big and small. Working alongside a multifaceted marketing campaign, SEM can optimise your online presence and help you to climb up the search engine ladder.

Where Does SEM Fit in Your World?

Understanding SEM within the wider digital marketing landscape can optimise the implementation of SEM strategies within a wider plan. Here are some of the ways Search Engine Marketing works for you.

1. Targeted Traffic 24/7

SEM will place your business, your product and your service where it needs to be at any time of the day. SEM focusses on your exact customer base, putting your product in front of prospective customers when they’re looking for it. With search engines acting as the highway for your customers, driving traffic through their system is essential.

2. Fast and Cost Effective

When it comes up against other advertising media, SEM generally comes out on top. Once it has been carefully crafted, an SEM campaign can be set up quickly and will start to get you results within hours. As a return for your investment, SEM generally beats traditional advertising mediums, making it ideal for small companies who are competing against market leaders.

3. SEM and SEO

Many people think of SEM and SEO (Search Engine Optimisation) as natural enemies, and competitors in their field. SEO is an organic process for improving a websites visibility, employing the same keyword and design optimisation principles that SEM provides. By looking at SEM and SEO as complementary rather than competition, a strong synergy can develop between the processes, producing a campaign that drives traffic in the short term and is sustainable in the long-term.

Beat the Market with SEM

Peter Urmson believes in a synergy between processes and products, working with his network at Spotzer to create a harmony that generates significant results for every customer. Enhance engagement in your world. Contact us today.

Spotzer Blog

By Spotzer 07 Sep, 2016
It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer).

September is set to be Spotzer’s biggest month ever, which we are very excited about. Our teams continue to grow across the world, and it’s getting harder and harder to choose between the excellent performances we’ve seen in every office... but we gave it a try anyway!

Here are Spotzer’s Employees of the Month for August, along with a bit of explanation from their manager:
By Spotzer 29 Aug, 2016

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. 

Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.

By Spotzer 23 Aug, 2016

If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:

#1 – Amsterdam, Netherlands

#2 – Turin, Italy

#3 – Paris, France

Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.

Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.

Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.

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