Spotzer Acquires New APAC MD; Chief Digital Officer Joins Amsterdam HQ

  • By Spotzer
  • 05 Aug, 2016

Spotzer acquires new talent in APAC and consolidates the executive team at its main office in Amsterdam.

Spotzer, the global digital marketing powerhouse, is growing rapidly throughout the world. Some strategic hires were required in the APAC region to accommodate this growth, along with a shift toward consolidating the product development team in Amsterdam.

Paul Liascos - MD APAC

Paul Liascos will take up the role of Managing Director of APAC, a position based in the Spotzer Melbourne office. Paul will be charged with growing the business and managing its enterprise partners across Hosting, Telco, Search and Publishing categories.

Paul steps into the Spotzer role after many years at ReachLocal in Australia and the UK. Before joining Spotzer, he was the Managing Director of ReachLocal UK.

"I am looking forward to having Paul join the executive team and continuing the great growth we are experiencing in the APAC part of the world," said CEO Peter Urmson.

Paul has a strong background in search and digital marketing. He will work closely with Spotzer’s current and new partners to continue offering their customers the best practices and products that deliver unmatched value.

Jon Stribling - Chief Digital Officer

Paul replaces Jon Stribling, who is moving to the Spotzer global head office in Amsterdam to take up the role of Chief Digital Officer.

"I am thrilled to have Jon and his family move to Amsterdam, where he will take a hands-on role in driving innovative product development and technology. His experience and leadership will add value to all of our partners globally," said Peter Urmson, CEO.

Jon was previously at Sensis and Melbourne IT, where he held senior Product roles. He has spent the past year setting up the Spotzer office in Melbourne.

Both roles are effective immediately.

Spotzer Blog

By Spotzer 07 Sep, 2016
It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer).

September is set to be Spotzer’s biggest month ever, which we are very excited about. Our teams continue to grow across the world, and it’s getting harder and harder to choose between the excellent performances we’ve seen in every office... but we gave it a try anyway!

Here are Spotzer’s Employees of the Month for August, along with a bit of explanation from their manager:
By Spotzer 29 Aug, 2016

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. 

Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.

By Spotzer 23 Aug, 2016

If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:

#1 – Amsterdam, Netherlands

#2 – Turin, Italy

#3 – Paris, France

Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.

Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.

Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.

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