Trend to watch in 2016: Gifographics

  • By Spotzer
  • 12 Jan, 2016

If there's one word that can best be associated with the internet, it's innovation. For as long as the internet has existed in its modern day form, so have developers and designers continued to push the limits of what a website can offer. This constant redefining of boundaries has brought with it fresh and appealing design techniques, but also new ways to rethink old trends.

This is exactly how we can consider the gifographic. It's a modern take on an old favorite, a play on two long-standing internet residents: the .gif and the infographic.

By all means, an animated image is nothing new to any internet user. You can probably remember surfing the web back when people still called it surfing the web and seeing an image of a little dancing banana, or perhaps a rotating Earth. These dynamic little files brought a webpage to life in a time when most sites consisted of text and very basic design. These days, .gif files are often used to communicate one's thoughts or feelings using a loop of an old film clip or the latest Donald Trump facial expression.

Infographics, while not as old a concept, also don't have quite the same pizzazz as they once did. The idea to use graphics to convey information is still a smart one, as many readers are visual people who will skim over large blocks of text. Still, the internet does not reward those who stand still, and once again innovation will come to sweep away any trend.

So while the .gif has become somewhat of a gimmick and infographics have become commonplace, gifographics have expanded on both concepts and brought with it a whole new way to inject some fun and engaging content into your website.

What is a gifographic?

A gifographic, simply put, is an animated image that conveys information. Imagine any infographic you've ever seen, any image online that used visuals to describe how to do something or how something works. Now imagine if it was in motion. The issue with infographics is that they're very static. As web design continues to see more development in responsive features, entrance animation and interactive elements, we see a growing trend towards websites that react to our actions. Whereas a website 20 or even 10 years ago was simply a place to get information, there is a growing movement to have websites be not only a place to interact with others, but to interact with the site itself.

Why is a gifographic?

That's not really a question, but we'll answer it anyway. If you're wondering why you should choose to have a gifographic on your website, consider the following:

  • Gifographics convey information in a fun and innovative way. No matter what information you're sharing, your visitor will be sure to read what you're promoting.
  • They will grab the attention of anyone visiting your site. A well-designed gifographic is visually appealing and hard to turn away from.
  • The concept of a gifographic is very new (as of writing this, there is no Wikipedia page on gifographics, which must tell us something). Impress your viewers with the web's latest toy!
  • Users are prone to share engaging and fun content. The more shares your site gets, the more authenticity your site has and the better you will rank on search engines!
  • Finally, gifographics are unique, memorable and can help you establish your own identity and branding.

Regardless of what your business or vertical is, a gifographic can offer a way to show off your understanding of modern design while engaging and helping your readers at the same time.

How is a gifographic?

It would appear that we've run out of questions to ask about the gifographic. At this stage, all that's left to do is to see a few examples of a gifographic and ask yourself how you can best implement this exciting new resource. This gifographic here  explains how to make your own gifographic! If that's too daunting, get in touch with our staff at Spotzer! Our talented crew can create a gifographic that's right for any business and can incorporate it into the overall theme of your brand new, responsive website.

Spotzer Blog

By Spotzer 07 Sep, 2016
It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer).

September is set to be Spotzer’s biggest month ever, which we are very excited about. Our teams continue to grow across the world, and it’s getting harder and harder to choose between the excellent performances we’ve seen in every office... but we gave it a try anyway!

Here are Spotzer’s Employees of the Month for August, along with a bit of explanation from their manager:
By Spotzer 29 Aug, 2016

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. 

Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.

By Spotzer 23 Aug, 2016

If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:

#1 – Amsterdam, Netherlands

#2 – Turin, Italy

#3 – Paris, France

Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.

Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.

Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.

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