User-Centred Design

  • By Spotzer
  • 08 Sep, 2015
user centred design - multi screen devices

Craft an Experience with User-Centered Design

If great design focusses on an experience who are you building that experience for? Is it for yourself?

Well, everything from web pages, to blog posts, to innovative infographics should reflect your core values and your brand but that doesn’t mean the product is meant for you.

Is it for Google? Yes, search engine recognition is important, but there is something else that drives that process.

At the end of the day the experience you are creating is for your user, your prospective client, the person that is taking the time to explore a slice of your world. Online communication is defined by quantity. With content creation more accessible than ever before, there is a multitude of complicated information for users to choose from. It is in this dense environment that quality stands out. People don’t always remember the information they have read but they always remember how it made them feel. This is where user-centred design comes to the fore.

What is User-Centred Design?

Said simply, user-centred design is the process of creating thoughtful products. Whether they’re blog posts, contact pages or welcome videos, a user-centred experience will show that you care by providing an easier overall experience for your customer. User-centred design on the internet is the digital equivalent of walking in someone else’s shoes and understanding what they need on their journey.

Put Your User First

Users crave clarity, digestibility and familiarity in everything they consume. Website design is no different. A user-centred experience goes beyond the words on the page and considers great design, a clear hierarchy and a responsive experience. Superior user-centred design promotes trust in your brand and brings simplicity to even the most complex situation. When your product, your ideas, and your image simply become an important resource in your user’s life, user-centred design has been successful.

Leading the Way

The team at Spotzer are leading the way in creating customer-centred experiences. Our customers are our priority and that makes their audiences our priority too. Use digital technology to build something fresh, and build something for someone else.

Contact us today and experience customer-centred design first hand.

Spotzer Blog

By Spotzer 07 Sep, 2016
It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer).

September is set to be Spotzer’s biggest month ever, which we are very excited about. Our teams continue to grow across the world, and it’s getting harder and harder to choose between the excellent performances we’ve seen in every office... but we gave it a try anyway!

Here are Spotzer’s Employees of the Month for August, along with a bit of explanation from their manager:
By Spotzer 29 Aug, 2016

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. 

Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.

By Spotzer 23 Aug, 2016

If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:

#1 – Amsterdam, Netherlands

#2 – Turin, Italy

#3 – Paris, France

Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.

Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.

Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.

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