Why Copywriting Was a Perfect Fit for a Journalism Graduate

  • By Madeleine de Gabriele
  • 10 Mar, 2016
When a friend first passed on a job ad for a freelance copywriter, I was a little sceptical, despite having no real right to be. As a recent journalism graduate, I was fresh from an environment that lauded journalism above, well, everything. I was also facing a frankly terrifying job market.

Amid grim statistics about the number of new graduates every year and rapidly shrinking newsrooms, I was spending about as much time searching for hospitality jobs as media-related ones.

Despite my constant bouncing between restaurant gigs, temporary contracts and various volunteering, freelancing sounded so…uncertain. Wouldn’t I have to find clients, negotiate rates and chase invoices?

I applied anyway, completed a sample brief and was accepted as a Spotzer freelancer. I came into the cool Fitzroy office, signed my contract and got my first brief within an hour. I’d worked in a few different writing-related areas – corporate communications, reporting, editing – but I’d never done SEO before. I’d never realised it could be interesting or even fun, like solving a puzzle with words.

I found a supportive, helpful environment. My new colleagues endured a barrage of questions with patience and good humour; they provided resources, tips and feedback. I felt like I had found the best of both worlds: the flexibility to work from home (or anywhere) and set my own hours, and a constant stream of steady work.

I also found that copywriting is very similar to reporting in some interesting ways. Both are completely results-oriented environments, fast-paced, with tonnes of variety. Copywriting is fantastic training for a number of journalistic skills: solid time-management, excellent researching and fast writing.

My stay at Spotzer has been brief – just about long enough for me to start fantasizing about relocating Thailand for a month – but as I move on to a full-time journalism position, I’m grateful for my time here. I’ve kept my skills sharp and picked up some new ones; I’ve stayed in the industry I want to work in.

And who knows, next time I want a working holiday, maybe instead of waiting tables or picking fruit, I’ll be writing copy on a beach. Sounds alright to me.

Spotzer Blog

By Spotzer 07 Sep, 2016
It’s been a busy summer at Spotzer: the IT team successfully concluded a number of complex partner launches, Jon Stribling settled into the Amsterdam office as Chief Digital Officer, our Italian team quadrupled in size, and the weather has kept us outdoors regularly (rare for a Dutch summer).

September is set to be Spotzer’s biggest month ever, which we are very excited about. Our teams continue to grow across the world, and it’s getting harder and harder to choose between the excellent performances we’ve seen in every office... but we gave it a try anyway!

Here are Spotzer’s Employees of the Month for August, along with a bit of explanation from their manager:
By Spotzer 29 Aug, 2016

Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors. 

Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.

By Spotzer 23 Aug, 2016

If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:

#1 – Amsterdam, Netherlands

#2 – Turin, Italy

#3 – Paris, France

Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.

Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.

Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.

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