There are now 1.15 billion Facebook users and 304 million users on Twitter. If you want to increase your online presence and brand awareness, set up a social network business page and let potential clients find you.
Of course, setting up a business page alone isn't going to win you legions of new fans. An effective social media presence requires that you regularly post valuable, relevant and engaging content to your fans. When users visit your Facebook page, imagine they are visiting your storefront. Be friendly and helpful. Point out sales and discounts they may find appealing. Share tips, tricks and advice to get the most out of your products.
There's another benefit to having a strong social presence. As Google recoils from the spammy and shady practices of link-building, social signals are gaining more strength. Social sites like Facebook, Twitter and LinkedIn have high authority. Your search ranking improves with the more fans and followers you gain, the more content you produce that gets shares and more often people find your site through your social networks
To get the most out of your social networks, keep these best practices in mind.
Find out where your ideal target audience hangs out and join the conversation. If you are B2B, consider LinkedIn to broaden your network. This is an ideal space for people who work in such industries as law, education and technology. If you have the time and the dedication to devote to online customer service, you can benefit enormously from the Twitter environment. Engage directly with a younger audience to announce real time events, respond to questions and complaints and establish your voice. If you have products with a strong visual element, post appealing photos on Instagram and start generating a buzz with the young, the hip and an audience that enjoys food, fashion and art.
Spotzer is proud to announce a partnership with Infusionsoft to provide an innovative best-in-class solution for websites and paid search campaigns within Google. The new digital products will take advantage of automation and analytics tools to give Infusionsoft's SMB customers an edge over their local competitors.
Spotzer will create websites for SMBs and optimize them for Pay-Per-Click (PPC) performance using Spotzer’s proprietary ad serving technology, Ad-Direction . The unique localization tool will integrate with Infusionsoft’s powerful automation software to fine-tune campaigns and generate effective leads for their customers.
If you’re planning to open an innovative technology company in Europe, your options just became clear. The European Union Committee of the Regions recently named their top three European cities for innovation , and we were quite pleased (though not surprised) by the results:
#1 – Amsterdam, Netherlands
#2 – Turin, Italy
#3 – Paris, France
Amsterdam edged out a field of 36 competitors across the EU to claim the title of “iCapital” (Innovation Capital of Europe). Each city received a substantial cash reward to support further efforts in sustaining growth in innovative tech fields.
Spotzer’s global headquarters are based in Amsterdam. It makes sense that these cities are topping the charts for promise and potential, as we’ve seen massive interest in high-quality digital products in these markets; some reactionary, wherein a disruptive offering could easily transform the status quo, and some traditional, following a more linear and predictable path to innovation.
Spotzer sees these awards as confirmation of our direction – not only from a product perspective, but geographically as well, and we look forward to continuing our contribution to these fantastic cities.